How to analyze push notification report through NV dashboard?

  • Created : Dec, 17, 2019
  • Last Updated : May, 27, 2020

Notification Report 

The second subsection of the ANALYZE section is Notification Report. 

It lets you visualize the total no. of sent, delivered and failed push notifications across all platforms and devices for a specific time period. Choose to view the notification insights either for all campaigns or for a specific campaign.

First of all, define the filters for your notification report :

Let us how can you define them to view the sent and delivered notifications :

First of all, define the filters for your notification report :

 Let us how can you define them to view the sent and delivered notifications :

  • Date : View the insights of all your push notifications for a definite time span. You can see the data upto the maximum time range of last month.
  • Graph type : View the graph type representation of the push notification insights. You can view the data insights on a daily,weekly,monthly or annual basis.
  • Campaign : View insights for a specific campaign or for all campaigns at one go.

NOTIFICATION REPORT

  • Overview: Get an overview of the delivery rates, CTR rates and conversion rate for the push notifications. View the total no. of sent, delivered, failed notifications. Also, evaluate the total no. of clicks and the goal conversions.
  • Delivery rates: It denotes the average no. of delivered notifications.
  • Click through rates: They signify the ratio of the seen and clicked notifications.
  • Conversion rates: Conversion rates signify the ratio of your goals completed to the no. of clicks on your push notifications.
  • Browser Overview: 

    Notification Report

Get insights into the delivery rates, CTR rates and conversion rates for push notifications across different browsers. ( Chrome, Mozilla, Firefox and so on). Also, view the total no. of notifications which are sent, delivered and failed on different browsers.

  • Desktop stats:  

        Notification report

View the key metrics of push notifications that deals with desktop.

Mobile stats :
        Mobile stats

Know the total no. of sent, delivered and failed notifications across mobile or android devices. Also, view the key metrics. (conversion rates, click-through rates, and delivery rates )

  • Tablet stats :         Tablet stats

  Visualize the key metrics of push notifications that are interacted on the tablet.

Push notifications subscription plays a greater role in engaging users with your marketing campaigns. The above scenario requires to have a macro view of your subscribers and their response over your campaigns. The evaluation of key metrics allows you to reevaluate your marketing strategies and optimize them further for greater leaps of success.