How to create an AB Test through NV dashboard

  • Created : Nov, 15, 2019
  • Last Updated : Jan, 20, 2021

A/B testing is an effective method of optimizing web pages and improvise conversion rates. It is an effective practice of comparing two versions of a webpage to determine which one is performing better. The variants of a/b testing campaign are then displayed to the users and the statistical analysis is used afterward to decide which variation is performing better for a specific conversion goal.

You can create an AB Test and edit the elements of a web page to optimize conversion rates with the help of an effective software tool.

How to create an AB Test with Notify visitors dashboard ?

Notify visitors dashboard provides you great exposure to create an AB test for any web page and achieve your predetermined goals.

Follow these simple steps to create an AB Test for your webpage

1. Log in to your Notify visitors account. After arriving at the dashboard homepage, look onto the left sidebar of the panel and click on AB test to create a new AB Test.

Define its variables :

How to create an AB Test

  • Enter campaign Name : It refers to the name of your  AB testing marketing campaign.
  • Enter page URL : It denotes the URL on which you want to create an AB test.

You can alter the settings by choosing a simple or advanced option.

  • Simple : Simple option allows you to set only one page to run your campaign.
  • Advance : With the advance options, you can add multiple pages to run campaigns. Also, you are required to define the URLs of the advance option :


  • Enter the campaign name : It signifies the name of your AB Testing campaign.
  • Enter the preview page URL : It refers to the web page on which you are creating an AB Test.
  • Enter URL of the pages you want to test : Choose the web page URL which you need to AB Test. Now Define the option which you have chosen.
  • Origin path : Refers to the first and main domain of the web page.
  • URL path : It signifies the second domain of the web page.

create an AB Test

  • Page URL : It refers to the URL of the webpage on which you want to create an ab test.
  • Now click on create button and you are done with the process successfully.
 How to create a new variation of your webpage

1. You are required to define the variables in order to create a new variation. Enter the variation name which signifies the page for which you want to create a variation.

How to create a new variation

Click on the update button and you are ready to change the elements of a web page.

How can you edit the elements using NV editor

2. Now make the necessary changes to the page to create a variation. Know what all can you edit in the elements. NV editor allows you to edit the web page elements in an easy and profound way.

How can you edit the elements

  • Edit HTML :  Modify your web page by editing the HTML elements. 
  • Add HTML : Create changes in the web page by adding HTML codes.
  • Edit style : Create the changes in the text style 
  • Add javascript : Add javascript to make your elements more interactive and responsive.
  • Hide element : Hide any of your elements to give your users an organic view.
  • Change or rearrange position : Make changes in the position of your elements or rearrange them perfectly according to their use.
  • Track clicks : Select the elements to track your goals.
 Also, look at the other advantages of NV editor
  • Goals : Check your goals. i.e. check elements which you have set to track your goals.    
  • Change : View the changes you have made in the elements. 
  • Undo : Undo the changes you have created in the elements.
  • Save changes : Save the changes you have made to the elements.
How to set the running time of your campaign ?

1. Once you have created a variation, it’s time to set the running time for your campaign.


  • Campaign name : It denotes the campaign name which means your variant. 
  •  Start date : Signify the time span when your campaign will begin to display to the users.
  •  End date : Choose the time span until when your campaign will be running.
  • Variation traffic division percentage : Decide the ratio of the users (traffic) to whom the original version will be displayed and to whom the variant version will be displayed.

Click on the update button to proceed further.

How to define the targeting rules of A/B testing through NV dashboard

Define the key rules to target the users through A/B testing campaigns

1. Basic rule

Basic rule

Target the user whom you want to send the A/B Test campaigns across all platforms and devices. Also, determine the minimum page views on the site and time spent by the user on your website. Let’s have a look at each of its variables.

  • Visitor Type : Display campaigns to specific visitor types only. Select between all visitors, new visitors or returning visitors.
  • Time spent on entire site : Total time spent on site after which  will appear.
  • Minimum page views : Notification will appear only after visitor has done specified number of pageviews on site.
2. Time of the day

Time of the day

  • Show campaigns during a specific time of the day, say between 1 pm and 3 pm.
  • Timezone : Select site visitor timezone to specify time ranges as per site visitors' timezone.
  • Specify time ranges in 24 hours format. For example From - 13:30 to - 15:30.
3. Traffic source

Traffic source

  • Search Engine : Show campaigns if visitor comes through any of 40 major search engines. You can also specify search keywords to show notification only when visitor comes through specific search terms. Leave search terms blank to show for all search engine traffic.
  • Social Media : Shows AB testing campaigns if visitor comes through any of following social networking sites - facebook, twitter, linkedin, google+.
  • Direct Traffic : Show campaign if visitor comes directly by typing your site URL
  • Custom referrers : Show campaigns if visitor comes through specific referring sites. You can add multiple URL rules to specify multiple custom referrers.
4. IP Blacklist

IP Blacklist

Enter the IP address to whom you are intended to send the campaigns.

5. Location


Choose the location. i.e. country or region, where you want to target the AB testing campaigns.

6. Cookie


 Select the group condition for a cookie rule.

 Specify the cookie name so that the respective user can see the campaign name.

  • Cookie name : Name of cookie which is dropped in users’ browser for tracking. 
  • Condition : Set of rules defined to filter.
  • Value : Value assigned to corresponding query name.
7. Query params

Query params

 Determine the source, campaign and UTM parameters to send the A/b testing campaigns.

  • Query name : Name Defines to tracking parameter. Eg: source, medium.
  • Condition : Set of rules defined to filter.
  • Value : Value assigned to corresponding query name.
8. Custom rules

Custom rules

Pass custom data parameters dynamically in notify visitors javascript SDK and show campaigns only when specific data value rules are satisfied.

9. Sampling


Choose how many % of new visitors will see your campaigns.

For Example: if you choose 5%, then only 5% of new visitors will see your campaigns.

10. Audience


Select the segmented audience to whom you will be sending the notifications.

How to define the goals of A/B Testing campaigns ?

Determine your predefined goals for AB testing campaigns.

How to define the goals of A/B Testing campaigns

Choose your goals before sending AB Testing campaigns.
  • Page visit on : Set your goals to page visit if you want maximum page views from users.
  • Click on an element : Establish your goals to this option if you want maximum clicks on elements.
  • Click on the link : Ascertain your goals by choosing to view maximum clicks on the link.

Note : You can add as many goals as you want to.

NV Dashboard enables you to create a new variation for the AB Test and allows you to send the AB testing campaigns to the users by defining the target rule. Therefore, you can vouch for more conversion rates by setting out your goals.