Push notification report analytics in NotifyVisitors dashboard
PUSH NOTIFICATION REPORT
Push notifications are a great marketing tool to engage users even when they are not on the site. The bite-sized messages can be personalized on the basis of the user's actions and behavior. You can engage the users on mobile devices and desktops once they subscribe to your push notifications. The notifications are already trending in the e-commerce and digital marketing arenas due to their higher engagement values.
It becomes important to look at the effectiveness of your push notifications to engage users better and improvise the strategies.
NotifyVisitors enable you to create push notifications and know about the effectiveness of the push campaigns through push analytics. NotifyVisitors push notification report implies the marketing performance of the push notifications. You can receive insights about the user interactions with your push notifications across various platforms and devices.
Read the article to know about what you can view and analyze through the push notification report.
HOW TO NAVIGATE TO VIEW PUSH NOTIFICATION REPORT IN NOTIFYVISITORS :
- Firstly, navigate to the NotifyVisitors dashboard> Web push> Notification Report.
2. Click on the NOTIFICATION REPORT to view the push notification analytics.
The push notification report can be bifurcated into two parts :
- Push stats: You can view the total no . of sent, delivered, and unsuccessful push notifications in this section across all browsers and devices.
- Notification center: Here you can view the total no. of push notifications on which users have clicked from the notification center or done any activity on them.
Note: Notification center is a feature that displays or provides an overview of all the push notifications until the user completes an associated action.
Let us see in detail the significance of both sections :
Below are the filters on the basis of which you can view the analytics :
Select notification: You can view the push analytics for either all of the notifications or you can select any specific from the drop-down menu.
Graph type: You can choose to view the weekly, daily, or monthly analytics of all or your selected push notification, in the graphical form. You can view the push stats in the linear form representation, bar representation, and table representation as well.
Date filter: Select the date range from the date filter to view the push analytics for a specific time frame.
1. PUSH STATS :
- View the stats for the total no. of sent, delivered, and failed push notifications. Also, you can view the total number of conversions and clicks for all the push notifications by selecting either the daily, weekly, monthly and annual options from the drop-down menu of the GRAPH TYPE.
- You can choose to view the push stats on a daily/weekly /monthly basis. Select the time range in the DATA FILTER to view the push stats in a graphical form.
View the below image for reference, here we have chosen to view the graphical representation (linear, bar, and table form) for the PUSH STATS on a weekly basis. You can view below the total number of sent, delivered, and failed push notifications. Also, the clicks and conversions can be analyzed from here.
Linear representation :
Bar representation :
Table representation :
You can view the push stats for a specific notification by selecting the notification, the graph type, and the date filter as per your requirements. You can also view the notification info if you select any specific notification.
Note: You can view the stats for either all the browsers or you can select a specific browser to view the push stats for that specific browser. The same rule applies to the devices as well. You can view the stats for either all the devices or you can select a specific device to view the stats.
Now let us define the variables of the push stats :
- Sent: Sent push notifications are the total number of push messages sent to users' devices.
- Delivered: Determine the total no. of notifications delivered to the user within the specific time stretch.
- Clicks: It determines the total number of clicks on all the notifications or a specific one.
- Conversions: These are the number of push notifications on which the user clicked and converted
- Failed: Failed push notifications are the ones that were sent to the users but were not delivered to the users.
because FCM / APNS returned some errors. Possible errors could be the expired subscription token and mismatch keys.
- Conversion rate: Determine the conversion rate by dividing the total number of conversions by the total number of clicks through push campaigns.
- Click rate: CTRs are defined by dividing the total no. of clicks by the total number of delivered notifications.
- Delivery rate: Delivery rate is determined by dividing the total number of delivered notifications by the total number of sent notifications.
- Discard count: These are the notifications that have been discarded by NotifyVisitors due to the frequency capping, DND, or due to any missing subscription ID.
2. NOTIFICATION CENTER :
- You can view the total number of clicks on push notifications by the users through the notification center, across the mobile and desktop devices for either all the push notifications or any specific notification.
- Select the date filter to view the total number of clicks on all the notifications or a specific one. Similarly, you can choose the GRAPH TYPE,i.e the daily, weekly, monthly, or annual graphical representation for the total number of clicks on the push notifications.
- You can view the total number of clicks on a specific notification across desktop and mobile devices. In other words, you can analyze the total number of clicks on a specific notification from the desktop and mobile devices.
View the below images for the graphical representation of the total number of clicks on any specific notification.
Linear representation :
Bar representation :
Table representation :
CONCLUSION
Push notification analytics help you in engaging more subscribers and customers across all the browsers and devices. Whether it is conversions, clicks, or delivered push notifications, each metric has its own importance in expanding your growth as well as customer engagement.
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