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Boost Your Online Traffic with Banner Ads

  • Created : Nov, 07, 2019
  • Last Updated : May, 05, 2024

Creating banner ads is not as easy as it appears to be. This article will lead you in the right direction to follow some specific tips and guidelines while creating banner ads. 

But first of all, we must know what are banner ads ?

A marketer tends to adopt various methods to promote their online business. There are various effective ways out there to boost sales and online traffic. Banners are one of them. They are the most prolific method of attracting visitors to your sites. Although they can work wonders for your online business. But certain things still need to be kept in mind while designing them. Thus, before creating a banner design one has to follow basic design guidelines. 

Features of banner ads :
  • Banner ads are the advertisements rich with images. They generally show a brand and are linked to the advertiser's website.
  • They are cost-effective form of advertisement. Also, they help in evoking brand awareness amongst the users.

Web banners come in all shapes and sizes. As they are clickable source of medium. The more the click through rates, more a business can attain conversions. But in order to attain those maximum clicks. One must design a great banner ads.

Let us have a look at how can a business create effective ads.

How to create effective banner ads

Tips and guidelines to create effective website banner designs :

1. Use standard banner sizes

Here are some of the standard banner sizes :

  • 728 * 90 pixels - Leaderboard
  • 300 * 600 pixels - Half- Page
  • 300 * 250 pixels - Medium Rectangle
  • 336 * 280 pixels - Large Rectangle.

Use standard banner sizes

2. Placing Banner Ads

Create a space in your website to place banner ads. Also, place them close to your main content.

3. Watch out your Hierarchy

Keep the components of a banner ad in hierarchical order. Banner ads are the main source of creating brand awareness. Thus it must be easily readable. There must be right balance within each ad.

Components of an ad :
  • Company’s logo :  Your company’s logo is the key source of your identity. Remember to magnify it so that it can grab visitor’s eyeballs.
  • Proposition value : Value proposition displays the great offers and discounts that a user can avail. Use phrases that grabs user’s attention as soon as he looks at the banner. Phrases such as “ high quality, sale, 50 percent discount ‘’ can be used to catch visitor’s attention.
  • Call to action : CTA is a key component of a banner ad. It enables users to click on it.Use phrases like “ learn more ‘’ and “watch now”. Make sure it prompt users to click on It.

Call to action

4. Keep your contents and visuals simple

Catch visitor’s attention through simple and easy content and images. Make sure you put across your key message in easily readable words.

5. Place buttons in the right place

Place your buttons appropriately. Increase in Click through rates generally depend on the placement of your buttons. Remember to place them after your copy on the lower right side. Keep them in contrasting colors.

6. Create a well defined frame

People generally looks at the subject of the banner ad. But a well defined frame matters equally. The graphics of your ad must be extended by the edge of your box.

7. Easily readable content

Remember to Keep banner’s headline and body content in different sizes. Also, don’t overboard your banner ad with too much content.

Disclaimer :
  • Don’t use extremely thin font or cursive fonts.

Easily readable content

8. Use animated web banner

Animated web banners are hitting the trending charts as compared to other web banners.Remember that the users don’t deviate from the actual message of your brand.

Keep the time limit of your animations for not more than 15 seconds.

9. Create a sense of urgency

Involve visitors through banner ads by creating a sense of urgency. Keep your content in bold and contrasting colours.

10. Apply images only if you require

It’s not necessary to use images in your banner ads all the time. Place images according to your content. It must highlight your content meaningfully.

Sometimes a great content and their right alignment can work for you easily. Thus, we can conclude that images don’t always work for your business but manier times a great typography can provide effective results.

11. Color Psychology

Color psychology plays a vital role in evoking emotions of the users.Color is the first thing that can attract or knock down a user’s attention.

Choose the right color for your banner ad :

  • Red : Choose the red color for your banner ad if you want to give a classic and mature look to the banner.
  • Orange : Use this color for call to action button.
  • Blue : Blue is the color of safety and security. Blue color is frequently used in most of the banners to denote logos.

Color Psychology

12. Opt for correct file formats

Banner ads are usually uploaded in jpg or png formats. The graphic designer will generally work in Adobe Illustrator or Adobe Photoshop to deliver PNG or JPG files. Use some other effective options as Flash has already become obsolete.

Conclusion :

Use the above tips and guidelines to create an effective banner ads. Get the most out of your banner ads and increase your click through rates by creating a catchy and eye grabbing web banner.

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