Hacks to grab growth opportunities from NPS Surveys.
Surveys are valuable to get feedback from customers, employees or research respondents. They not only measure customer satisfaction but helps in forecasting your business growth too. There are various types of surveys that deliver great responses. Net promoter score survey is one of them.
NPS Surveys are quite popular form of surveys. Also, their effectiveness is well-established.You cannot underestimate the use of surveys in analyzing customer satisfaction. At the same time, it's quite remarkable in evaluating customer’s preferences about your brand.
Basic functions of NPS surveys
Surveys basically have three functions :
- Knowing things you are unaware of.
- Validate what you have assumed.
- Reinforcing customer beliefs.
All the above factors offer you a lot of scopes to explore growth hacking opportunities. Well, if we talk about NPS surveys, the factors work even far better. But it includes a lot of risks too.
1. Misleading results to achieve the desired outcome
In case you are taking reviews from happy customers. Although on one hand, it would be misleading. But won’t it provide us the desired outcomes ?
2. Don’t survey unhappy customers
You can easily evaluate customer behaviour through the data metrics. Thus, you can have prior access to user’s information. You may know whether they are happy or not. Hence, you can serve only happy customers to get the desired outcome.
3. Don’t reinforce negative beliefs
The main goal of sending surveys is to know what you are not aware about. Secondly, to reinforce the respondent’s beliefs. If you already know, customers are not happy with you. Why would you send them a survey? As it will have a contradictory impact on the respondents. Suppose if they are frustrated with you, they will surely evoke their negativity over it.
How can you grab growth opportunities from NPS Surveys :
Let’s have a look at some of the hacks :
1. Strengthen positive beliefs
You must search for the opportunity to send a survey. Time and opportunity play a vital role while sending surveys. Suppose a customer has just purchased your product. You can trigger the survey right after a positive event. This will reinforce their positive beliefs. Also, you will get the desired outcome.
2. When to send a survey
As discussed in the above point, you must send a survey at the right time. Right time means to determine the right event or the triggered event.Suppose you have interacted with the customer or the customer performed an action on your site. It will be the most ideal time for you to send a survey.
3. Mobilize your promoters
Your promoters are the ones who have rated on a scale of 9-10. They are likely to be the ones who can refer your brand to a friend or an acquaintance. In case you are not sure about it. Ask them to write a review about you. In case you are sure of their feedback, write it to them and have a sign-off on it. Thus you must have a precise idea about how to mobilize your promoters.
4. Mobilize your detractors
While you are mobilizing your promoters. Don’t neglect your detractors. As receiving low NPS can increase your curiosity more along with the disappointment. Thus give your detractors another chance to share their feedback. So, they do not criticize you on public platforms. Know what disappointed them. Also, try to eliminate their disappointments.
5. Ask about their experience
Instead of asking about their feedback. Ask about their experience. Almost every email, SMS or survey has a similar subject line. Thus, you can also prefer modified subject lines that shows that you consider their reviews. Make everything about them and not you.
Follow the above steps to turn your NPS Survey into a growth hack.