Conversion Tracking For Cross Device Events In NotifyVisitors

• Created : Feb, 05, 2021
• Last Updated : Apr, 19, 2024

TRACKING CONVERSIONS 

In order to know about the ongoings of your marketing campaigns and channels, you must need to track the analytics such as conversions and revenues. These important analytics further help you track the actions taken by users so that you could improvise strategies.

NotifyVisitors enables you to not only track conversions but edit the settings for tracking your marketing channels and campaigns. It gives you the power to have an overview of the conversions over a specific period of time.

Read this article to know more about conversion tracking, how to edit the settings, and different parameters on which you can track email and SMS conversions.

HOW DOES CONVERSION TRACKING WORK IN NOTIFYVISITORS :

NotifyVisitors enables you to track conversions for your campaigns (Email, SMS, Whatsapp, Push, and so on) by specifying a conversion period. That means you can track conversions within a specific time frame.

A conversion usually occurs when a user clicks on the campaign, opens it, and does any action on it. 

Note: You can change the timeframe for the conversion period and therefore all the conversions occurring within that time frame will be recorded. 

Here we are taking the example of an email campaign :

For example- If a user clicks an email containing a sales offer on a product and takes an action on it such as placing an order for the product on the same day. The transaction will be recorded as the conversion.

FEW IMPORTANT POINTS YOU NEED TO REMEMBER WHILE TRACKING CONVERSIONS:

1)Conversions will only be tracked for the events when a user clicks on the campaign and not when he receives it.

2)The conversion period will begin when the user receives the campaign and the actions taken on it will be counted as conversions within the specified conversion period.

For example- If you have defined the conversion period, let's say 5 days and the user receives the mail but opens it after 10 days, then no conversions will be counted for the email.

3)The conversion tracking is based on the last-touch attribution model, which means conversions will only be counted for the last email the user opened the mail or clicked on it and performed the actions on it. (placing an order for the product).

Note: You can view analytics (generated revenue) only for a broader time frame and not for an individual day because one day is not enough to define the revenue generated, you must give a certain amount of time to your campaigns.

For more information on Revenue Mapping, refer to the link.

WHY DOES NOTIFYVISITORS TRACK CONVERSIONS THIS WAY :

• NotifyVisitors provides you accurate conversion analytics by calculating the conversions based on data directly from built-in integration or an API. It does not rely on the pixel tracking conversions that could be unreliable.
• NotifyVisitors lets you view all the key metrics across all platforms and not merely the revenue conversions. You can know the page views on a product page as well and other performance standards for your marketing channels.

HOW DOES NOTIFYVISITORS TRACK CLICKED EVENTS :

• Track clicked but not opened mail events: Many times it happens that the email recipient clicks on an email (when they click on the link and the email is not loaded completely) without opening it. In such scenarios, you can include both the filters in your user segments (clicked and opened) so that you can track both the users - one who opened the mail and one who clicked and not opened the mail.

NotifyVisitors track the click events by simply adding unique tracking information to the URL.

HOW DOES EMAIL TO WEBSITE TRACKING WORK  :

• You can enable the email to website tracking in NotifyVisitors as it tracks and identifies those individuals with cookies, who have browsed through your website by clicking on an email.
• The website tracking code of NotifyVisitors will identify the person as cookies at the time he subscribed or opt-in through lead forms.

DISCREPANCIES BETWEEN GOOGLE ANALYTICS AND NOTIFYVISITORS CONVERSION TRACKING:

There are a lot of discrepancies in tracking conversion analytics of Google Analytics and NotifyVisitors. NotifyVisitors uses data directly from the database whereas Google Analytics employs the method of pixel tracking to track conversions.

Below are some of the differences :

• Google Analytics does not track the subscribers who only read your mail and do not click on the link but NotifyVisitors does track the subscribers who supposedly received your mail, read it but did not click on the link.
• The major difference between Google Analytics and NotifyVisitors is tracking analytics within a conversion period. Google Analytics does not entail any conversion period. Also, NotifyVisitors uses the last-touch attribution model whereas Google Analytics does not.

HOW TO TRACK SMS CONVERSIONS :

Tracking SMS conversions is similar to tracking email conversions by editing and updating the tracking settings. You can set up the tracking of SMS conversions within a specific time frame.

• When a recipient receives the SMS, clicks on it, and performs any action on it within the defined time period. NotifyVisitors will count it as a conversion.
• The SMS conversion tracking is based on the last-touch attribution model, which means conversions will only be counted for the last SMS interaction of the users with your brand, within the conversion period.

After reading the article, you must have been clear about how NotifyVisitors conversion tracking settings differ from Google Analytics. We would suggest you refer to NotifyVisitors conversion analytics as it helps you record each and every move of the users and subscribers.