How to analyze banner performance statistics.
NotifyVisitors dashboard provides you with detailed insight into the analytics of your banner ads. It gives you an integrated view of the clicks, impressions, and conversions on your banner campaigns.
Let’s have a quick view at the banner analytics through NotifyVisitors panel :
1) Log in to your NotifyVisitors account. You will arrive at the home page.
2) Follow the below steps to view the data analytics of your banner ads :
First of all, select the time period for which you want to view the insights and define its variables.
- Impressions: Impressions signify the total no. of views on the banner campaigns for the selected time span. (date range)
- Clicks: It reflects the total number of clicks by a user on your banner campaigns for a specific time period.
- Conversions: It highlights the total no. of conversions on the page URL which you have set as a destined goal.
- Click overview: Get day-wise insights of the total no. of clicks on your banner campaigns. View the clicks per day through the graphical representation. Also, you can see the graphical representation in two patterns: One with a line graph and the other with Bar graph.
- Notifications overview: Get in-depth insights into the analytics of each banner campaign. i.e. Clicks, impressions, conversions and conversion rates.
Define the variables of the notifications overview :
- Notifications: It denotes the name of the banner campaign
- Impressions: View the total no. of views on a specific campaign.
- Unique impressions: They signify the number of users who have seen and the campaigns multiple no. of times. Frequency of impressions would be counted as one no matter how many times a user has viewed the banner campaign.
- Clicks: Clicks signify the total no. of clicks on a specific campaign.
- Unique clicks: You can know the number of unique users who clicked on a banner campaign multiple no. of times. Frequency of clicks are counted as one no matter how many times a user has clicked on it.
- Click-through rates: CTRs are defined as the no. of times a user has seen the banner and clicked on it. CTR is the ratio of no. of clicks to no. of impressions.
- Conversions: Conversions signify the number of users who have completed your pre-determined goals.
- Conversion rates: Measure the conversion rates by dividing the no. of goals completed on banner campaigns by the no. of users who have clicked on it.
How to define the Analyze section :
Analyze section of the NotifyVisitors dashboard lets you explore the clicks, impressions and conversions for a specific campaign by selecting it. Also, you can view the analytics for a campaign by determining the time span.
How to navigate to the analyze section :
Go to the NotifyVisitors dashboard. You can view the analyze section on the left sidebar of the panel.
Now define the key metrics of the banner campaigns which will help you reevaluate your campaigns :
1) Clicks: Determine the total no. of clicks on the basis of geographical locations and technology. Let us have an elaborative view of how to get the no. of clicks and on what basis can we determine them.
- Geographical basis:
- Visualize the aggregate country-wise clicks on your campaigns.
- Visualize the aggregate city-wise clicks on your campaigns.
- Technological basis:
- Determine the no. of clicks on the basis of browsers and operating systems through which you receive the clicks.
- Determine the total no. of clicks on the basis of submission URL and time interval.
- Submission URL: It refers to the maximum no. of clicks on a page URL where you are running your banner.
- Time interval: Determine the maximum no. of clicks between a specific time interval so that you can run your banner campaign at the optimized time only.
2) Impressions v/s clicks: Determine the total no. of clicks and impressions on a specific campaign by selecting a particular time span. Also, you can view it annually, monthly or weekly.
- Clicks And Impressions Overview
- Clicks - It determines the graphical representation of total no. of clicks on your banner campaigns. Also, the dashboard lets you see per day clicks.
- Impressions: Get to know the total no. of views on your banner campaigns.
- Click through rates: CTR rates denote an equal proportion of no. of times a user has seen the banner and clicked on it. View day-wise updates of CTRs.
- Device Insight
- Clicks: Get a graphical view of total no. of clicks on the basis of devices. View per day, desktop and mobile clicks.
- Impressions: View the desktop and mobile impressions so as to analyze which factors are lacking your attention in your banner campaigns. Select the time span and get to know the data analytics.
3) Conversions:
Observe your completed goals in the form of conversions. Select the campaign and the time span. Now view device wise conversions. ( i.e. desktop and mobile).
A business can only reach the zenith of success if it can easily analyze the data of its marketing campaigns. An uninterrupted success requires continuous improvisation on a marketer’s part. NotifyVisitors dashboard provides you with an elaborative view of the user’s response to your banner campaigns. Evaluate them and review your actions.
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