Sending personalized campaigns using user tokens and event tokens

• Created : Jan, 17, 2020
• Last Updated : May, 15, 2024

What are the user tokens?

User Tokens are the user attributes which we pass while creating a user and later can be used to target them through campaigns. i.e. Push campaigns, SMS campaigns, banners, and surveys.

Example: They are defined as the personal data of the user. i.e. their names, email ids, city, and phone numbers.

Where can you pass user tokens :

The main purpose of passing the attributes is to identify the user when he performs an action on your website. In order to identify the user, you can attach the attributes to the user's profiles.

How do you pass the user tokens: First of all, integrate the javascript code on your site. 

How can you send the user tokens:

Let's understand it better with the help of an example: Once you implement the above javascript code on your site.  Users' attributes will start passing into NotifyVisitors panel. Following it, you can check it into the NV panel.

Go to the INTEGRATION settings of the NotifyVisitors panel to view the code: See the below image for reference.

Where can you view the user tokens :

You can view the data of user tokens from the NotifyVisitors dashboard :

Let’s see how :

1. Go to the settings of the Dashboard to view the user's data in event attributes. See in the below image.

•    See the name, email, phone and email id in the above image.

What are event tokens? 

 Event tokens are the event attributes which we pass on the basis of users' behavioral attributes while they perform an event.

For example: If a user purchased a product or adds a product to their cart. Therefore, you can pass the attribute of the product name as your event token. 

Event tokens can be saved in the database and can be used for later purposes when a user visits your website.

What are the dynamic event tokens?

Dynamic event tokens are those attributes that we can pass in real-time. These attributes are not meant to be saved like event tokens.

for example -  A user visited your website. Searched for a product. You can display a web banner campaign to the user regarding the discounted price of the product so as to urge him to buy the product.

How to pass dynamic event tokens in NotifyVisitors panel :

As stated above, you can follow the same rule for passing dynamic tokens by firstly integrating the below code on your site.

How can you send the dynamic event tokens :

Once you integrate the code on your site. Event attributes will start passing in NotifyVisitors panel and further you can check it in the panel. See the example given below :

Where can you view the event tokens :

You can view the data of event tokens from the NotifyVisitors dashboard :

Let’s see how :

1. Go to the settings of the Dashboard to view the event’s data in event attributes. See in the below image.

• See the event name, product name and price above, which you set in the panel.

How to use user tokens in NotifyVisitors dashboard :

1) First of all, you can use the tokens while sending personalized push campaigns to the user.

Note: Push campaigns will only be sent to segmented users.

 You only have to pass the token (syntax) and the user will be shown a personalized campaign if he performs an event on your site.

In case the user token values have not been provided from the front end : 

• You can choose to set the default values for the tokens.

                                          

How to use dynamic event tokens on the basis of user’s behavior:

1. While creating a journey, You add conditions to the event performed by the users. You can pass the event tokens while adding conditions to the user.

For example: If a user arrives at your site and looks up for a product.  How would you engage him later on so that he finally purchases it? You can pass the event tokens and later send him a campaign.

                                     
                                                                     

In case the dynamic token values have not been provided from the front end : 

If in case the token values have not been provided from the front end. You can set the default value for the tokens :

Follow the above steps to use user tokens and dynamic event tokens in Notifyvisitors dashboard.