How To Improve CTR For Web Banners

• Created : Jan, 07, 2020
• Last Updated : May, 16, 2024

Web Banners are the most primitive form of advertising. The primal aim of a banner is to promote a brand. A Banner ad pulls a user from a host’s website to a landing page.

What are banner ads ?

A banner ad or a web banner is usually displayed on a web page. This form of advertisement consists of an image or a multimedia object.

Web Banners can be of following types : 

• Static banner ad : It is a simple form of banner ad which includes image and a visual. It takes the user to a specific landing page just by clicking on it.
• Animated banner ad : It is a form of digital advertising delivered by an ad server. It functions same as static banner ad.

How do web banners work 

Web banners are generally used to generate traffic to the website. They can be used to inform the visitors, promote any product or to increase brand awareness.

Most of the Web banners are clickable. They aim at increasing click rates as well as conversion rates. Thus the data is generally collected on the basis of how many users clicked on the banner ads and how many of them got converted.

However, banner ads are an effective forms of advertising. But now-a-days people generally don’t pay that much attention to them. Therefore a brand can face turbulence in their click rates.

You can of course increase the click rates in many different ways : 

1) Think from visitor’s perspectives : 

Design your banner ads in such a way that prompts the uses to click on it. Even if it goes against your standards. Visitors opinion matters the most.Thus, create something that grabs user’s eyeballs. Also, it incites interest in user’s mind as visitors generally wisp away the things that are not relevant to their needs.

2) Use high quality images : 

Banners are generally identified with the images. If images are of lower quality. It would definitely hamper your business growth and click rates. Make sure the images are clear and readable enough by the visitors.Even if you have placed advertisements in apt positions. You will still be lagging behind somewhere due to low quality of the images.

3) Stand out your banners with large text chunks :

Although banner texts has a limitation of using short and precise texts. But you can use large text chunks to grab user’s attention. You can notify the visitor about your services by highlighting the key message.

In the above image, the brand is delivering the key message by highlighting it in larger chunks.This way you can provide information to the users. Also, you can explain your product much clearly.

4) Don’t overboard users with too much of information : 

One thing you must remember while designing your banner is to not stuff too much of glitz or info to your web banner. Banner must define your brand with optimum information or qualitative images.

Let’s have a look at this banner. It contains all the necessary components :

The brand image is clear.

• CTA is eye catchy and clear.
• Image is of high quality.
• Banner is easily readable.

5) Don’t showcase your prices on the banner :

Never showcase the prices on the banner. Especially extreme higher and lower prices usually drive visitors away.  If the prices are quite low. People usually think that low rates mean low quality.

Customers now -a -days have become much smarter. They want to know everything about the product before they actually buy it.Thus, you must focus on what intrigues a visitor to click on the banner.

6) Free stuff is always a great thing : 

Free things generally attract people vigorously towards a website. Hence, try to offer free samples or products that can pull the visitors. It will definitely boost your click rates. You can also state the time duration of the offer. It will let the users haste their decisions.

7) Keep mobile users in mind :

Generally, developers and designers use adobe flash to create the animation. As most of the visitors now use mobile devices and mobile devices generally don’t use adobe flash. Thus your banners cannot be viewed by the mobile users. Hence, you must hire a designer that create the animation of the banners using adobe flash and HTML editor.

 Apart from the above factors, you must keep in mind the color, font and text size. As these things vary amongst industries. Thus create a banner keeping all these things in mind. Also, it must resonate with your visitors and users. Remember banners are a powerful marketing aids that can uplift your business revenues to a greater level.