How To Send NPS In Journey
Measure Customer Satisfaction in Journey
Customer engagement involves multiple aspects, it works in two ways. On one hand, you are engaging your customers to catch their attention and in return, they are giving you feedback. Sometimes, customers provide their feedback when they feel satisfied and many times they don’t bother to do that.
In online business, it becomes easier to measure customer satisfaction through the NPS surveys. You can simply ask a question to the customers and know the likelihood and possibilities in which they could be recommending your products or services to their friends/colleagues. Also, you can resolve the pain points of the customers in a journey by asking their feedback and delving deeper into the reasons after the scores they have given.
NotifyVisitors enable you to create a journey and engage users across different channels on the basis of their actions, triggers, and conditions. Like Web push, SMS, and other channels, NotifyVisitors lets you know the feedback of your services through NPS. Read this article to know about how you can send NPS on a user journey in NotifyVisitors.
How to send NPS in Journey in NotifyVisitors Dashboard :
You can create a personalized user journey on the basis of certain logic and conditions. You can view certain blocks in the notifyvisitors dashboard, which refers to the triggers on the basis of which users begin their journey, what actions they perform and how they change their preferences.
You can engage the users in a user journey as per the actions they perform, across different channels and NPS is one of them.
Below are the Steps to Create a User Journey :
1. Navigate to the notifyvisitors dashboard > analytics> Journey builder to create a new journey.
2.Suppose you are creating a journey for purchase.
3. Create an event and add attributes to it.
For example: Suppose a user visits the home page of your website. You add the user attributes here to create a journey for those users who visited the homepage from the platform (mobile).
Click on the Save button to proceed further. Here we are scheduling a push campaign to engage the user as soon as he performs the first event (visit to the homepage).
4. Next, you can configure the “wait for an event” block and add the attributes to it. Herein, you will wait for the user to “Purchase the product” as soon as he views the push campaign.
5. Now you can configure the time trigger here, of let's say 5 minutes, to wait for the “Purchase event” to be performed by the user and further apply the ON EVENT and ON TIMEOUT condition.
a. If he performs the PURCHASE EVENT within the time-trigger of 5 minutes, you can send him an NPS at this triggered event and ask him about the feedback regarding the product. You can ask the customer about his purchasing experience on your website so that you may know the weak points where you can further improve your services. Further, you can enhance their experience to bring them back and again on your website.
- Simply drag the NPS block and select the “Product Feedback” NPS.
- Select the channel amongst email and SMS, through which you will be sending the NPS.
Here we are selecting the SMS channel to send the NPS to the customer.
Next, click on the SAVE button to configure the NPS in the journey.
Once you send the NPS, you can track the analytics and know the scores of the customers. Further, you can calculate the net promoter score and know who are the promoters and detractors. You can likewise ask the detractors about their grievances to resolve their pain points.
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To optimize your online engagement and enhance user experience, it's essential to explore various platforms and features. For example, configuring the auto-close feature in NPS can help streamline feedback processes. You can learn more about how to set it up by visiting the detailed guide on NotifyVisitors. Additionally, platforms like 7Sky Life offer insights into community engagement, while resources like GitBook provide detailed documentation on various topics, further enhancing your knowledge base and operational efficiency.
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