NotifyVisitors Form Analysis

  • Created : Nov, 08, 2019
  • Last Updated : Aug, 14, 2022

What is Form Analysis ?

Form Analysis lets you access your website forms to recognize issues in their usability. It helps in improving the issues that are ceasing users from submitting a form and in turn hindering the process of conversions.

Form Analysis

Elements need to be covered  in Form Analysis :
  • Form Length: See if the form length is not too long or too short.
  • Fields: See if any fields are confusing the minds of a user.
  • Auto-fill Feature: Watch out if the auto-fill feature is there or not.
  • Interface: Look out if the interface is disturbing.

Form analysis enables us to capture visitor’s interaction with each and every field of a form. Therefore you can know where visitors are losing out their way so that you can generate valuable insights to improvise the form.

What is the need for Form Analysis ?

You can evaluate the performance of forms through Analytical tools. How? By measuring the conversion rates or by measuring the number of form submits. This is merely the external insight of form analysis. The internal insights define why are customers not submitting the form. 

This is how you can optimize a form. You can only know the root cause of visitors behaviour by delving deeper into the reasons: In which field did the visitors mostly hesitate while filling up the form or which field is not being filled mostly in the users' session?

Form Analysis through NotifyVisitors Dashboard :

NotifyVisitors Dashboard Form Analysis provides us valuable insights regarding the users' interaction with the forms and fields of a specific form.

How can you visualize the user insights on NotifyVisitors dashboard :

1. Go to the Dashboard, click on the FORM ANALYSIS under the configuration section. Click on the reports section and you will be able to visualize the analytics.


  • At first, you can view the users’ interaction with the forms or fields of a form by selecting the device type.
  • Select the date for which you want to view the user analytics as seen in the above image.

2. Form interaction: Form interaction gives you real insights into users’ interaction with the forms. Define the variables of a form interaction.


  • Session : It defines the number of sessions in which forms have been displayed to the users on the selected device type filter.
  • Interaction : Interaction refers to the number of users who have actually begin with filling up the form.
  • Drop-offs : It signifies the percentage or no. of users who have neither interacted with the form nor filled up the form.
  • Average time spent : Average time spent denotes the minimal amount of time spent by the user while filling up a form.

3. Field interaction : Field interaction provides you data regarding the users’ interaction with the fields of a form. Define the variables of the field interaction.


  • Field Name: It specifies the name of the field of a form. For example - Name, Email, Company Name.
  • Average interaction: It denotes the time spent by the users to fill a particular field.
  • Refocus: It defines the times a user looked back to make modifications in a specific field.
  • Corrections: Corrections signify the times where users corrected or edited a specific field while filling up a form.
  • Left Blank: It shows how many users left a blank and proceeded further with the form.
  • Interactions: View the number of users who have interacted with the form in real.
  • Drop-offs: It tells us about the users who have left the form without submitting it and dropped from the webpage.

4. Submission Report: Submission report gives you real-time analytics into the average percentage or number of submission attempts done by a user. They include failed as well as successful attempts.


Define the variables of the submission report :
  • Session: The session of a submission report define the no. of users who have seen the forms.
  • Interactions: Interactions define the users who have filled up the form.
  • Submission attempts: It reveals the number of users who have filled the form and clicked on the submission button.
  • Successful submits: It signifies the optimum number of forms that are successfully submitted.
  • Failed submits: It defines the forms in which fields have been wrongly filled or certain backend issues due to which forms have not been filled.

NotifyVisitors form analysis allows you to know the intricate details about users’ behavior while they fill up a form.