What are different push campaigns and its types?
Push notifications, like always, give you greater conversion rates if targeted with relevant content. Otherwise, users can spam it outrightly if it’s not relevant to them.
Although, users will only receive them once they opt for these push notifications. The main motive is to engage users with push campaigns on the basis of their behaviours and attributes.
In this article, We will talk about different push campaign types in NotifyVisitors dashboard and how they actually work.
WHAT IS A PUSH CAMPAIGN ?
A Push Campaign is usually an engaging message which you sent your users via various channels of engagement.
You can categorize these engaging push messages on the basis of their frequency, medium and context. Let’s have a look at the campaign types in NotifyVisitors dashboard and how campaigns help you in running your marketing strategy.
1.One-time
2.Recurring
3.Transactional
4. Csv Upload
WHAT ARE DIFFERENT PUSH CAMPAIGN TYPES AND HOW DO THEY WORK ?
1) One-time campaigns :
One time campaigns are time-restricted campaigns that are sent to the users only once. Example of these campaigns - Occasional deals, offers and product updates. They tend to have a limited validity. Also, they are delivered to a targeted audience.
What are the conditions to send one-time campaigns :
- LAUNCH : As one-time campaigns are time-specific, As and when you choose to launch them, they are delivered to your targeted audience.
- SCHEDULE : You can schedule these campaigns for a specific date and time according to your business needs. Also, you can schedule these campaigns in your user’s country time zones.
Let’s see how you can use these campaigns to engage users :
Let’s take an example of an e-commerce website like Myntra, the said shopping website and app launches special deals for its customers on festivals,special occasions and seasonal sales.
Few of them are as follows :
- Myntra end of season sale
- Republic Day Sale
- Myntra diwali sale
- Myntra big fashion days sale.
According to recent statistics, Myntra registers 67% rise in orders over last year on first day of EORS.
2) Recurring Campaigns :
Unlike one-time campaigns, Recurring Campaigns are not time-restricted. You can run them at regular intervals like monthly or weekly. Therefore, these campaigns tend to save a lot of your time in creating new campaigns at each period. They do not have any specific end date.
The said campaigns help in automating your communication with the users by reminding them about a specific event. For ex - It can be Bill payments, Subscription renewals, Recurring investments.
Conditions to send recurring campaigns :
Schedule campaigns periodically :
- STATUS : Choose to select the status of your campaign as ACTIVE or INACTIVE. When he inactive your campaigns. Users won’t be able to see it anymore.
- SCHEDULE :Target your users by scheduling your campaigns monthly, weekly or daily.
- DATE & TIME :Schedule your campaigns for a specific date and time.
- TIME ZONE :You can schedule campaigns according to your user’s time-zones.
- END DATE : Specify the end date for running your recurring campaign.
USE CASES :
- Banking sector : Let’s take an example of the Banking sector which monthly sends reminders to its users for EMIs. This way, it can engage the users on a specific day of the month when the installments are due.
- E-Commerce sector : Let’s say a user has abandoned a cart intuitively. Keeping it as a reminder, you can send an user about the product he left out in the cart.
3) Transactional Campaigns :
As the name explains its meaning itself, you can send an user “transactional campaigns’’ when he performs a specific event.
For example : 1) A welcome email or a newsletter when a user subscribes to your services.
2) A confirmation mail when a user buys any product.
How does transactional campaigns work from NotifyVisitors panel :
Firstly,let’s see how to define conditions for sending transactional campaigns :
ADVANCED OPTIONS
- Lifetime of a message : Set up a specific time limit as the validity of your campaigns.
- Sent-at high priority : Select the priority of your campaign.
- Deliver when active : Choose to select yes or no to deliver the campaign as and when it's active.
- Frequency capping : Turn the frequency capping on or off for your campaigns. Choose to decide the frequency of your campaigns so that users don’t spam them.
- Select label : Select labels to group your campaigns.
- Sound resource name : Set the notification tone while sending the push to the user.
You can configure it while adding sdk integration in ANDROID.
Use cases :
When you create a user journey, a user tends to perform actions on your site.. It could be a visit to your website, a purchase or an adding a product to your cart. Whenever any of the following transaction happen, you send users an acknowledgement in return for an action.
For example : A user visits your website,looks up a product and adds that product to cart. But doesn't buy it. You can send him a transactional campaign in order to remind him about the left product in the cart.
4) CSV upload :
The campaign type where you can engage an user through notifications once you upload users or subscribers.
How does it work in NotifyVisitors dashboard :
- Time zone : Schedule campaigns on the basis of your user’s time-zone.
- Schedule time : Specify a time and date for the campaign. i.e. the time it will be displayed to the user.
- Download CSV : Upload your subscribers to send them campaigns.
USE CASES :
Suppose you are running a campaign for your travel company. You are offering great deals and discounts to your loyal customers who always book services from your company. So, you will choose only those push subscription ids to whom you will be sending those offers.
Firstly,you will need to upload those subscribers and then send them the necessary campaigns.
Note : You can download the sample CV too.
I hope, with this article you have got a better understanding of how you can use the campaign types for engaging users with tailored messages in their journey.
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