How To Distribute Email Campaigns In NotifyVisitors

  • Created : May, 06, 2021
  • Last Updated : Jun, 18, 2024

Email Campaigns' Distribution

Email marketing by far is the most influential form of marketing to turn your visitors into subscribers and subscribers into long-term customers. Marketing automation has made it all more convenient to engage customers with automated and triggered emails. That means you can now trigger subscribers based on their behavior and attributes. Equally important is how you are scheduling and distributing the campaigns.

With Notifyvisitors, campaign scheduling and distribution become way easier. You can distribute the campaigns amongst a predetermined percentage of subscribers within a specific day or hour. Read this article to know more about the distribution of email campaigns to your subscribers.

How does Email Campaign Distribution work in NotifyVisitors :
  • Navigate to the NotifyVisitors dashboard> Analytics >  Campaigns > Email campaigns. Click on the EMAIL block.

             

  • As you click on the EMAIL block, you will be navigated to the below page. Click on the CREATE CAMPAIGN to create an email campaign.

  • Once you define the basic info and targeting rules for the EMAIL CAMPAIGNS, navigate to the SCHEDULE EMAIL category of an already created campaign.

Note: The campaign distribution feature works only for broadcast campaigns.

  • Next, define the variables for scheduling the campaigns.
  • Time zone: Select the time zone of the subscribers to whom you want to schedule the campaigns.
  • Click on the SEND TO checkbox category to distribute the campaigns to a determined percentage of subscribers. 

Note: It is mandatory to click on the check-box category to configure the campaign distribution feature.

Next, you need to determine the percentage of subscribers to whom you want to send the campaigns. Let’s understand it better with the help of an example.

1.Suppose you have a subscriber base of 1,00,000. Now, you have to schedule campaigns for all the subscribers. Here you can choose the time frame in terms of days or hours to schedule the campaigns to all your subscribers. Therefore, you could divide the ratio of the percentage of subscribers in terms of days and hours. Suppose you choose to send a campaign to 25 % of subscribers in an “n” number of hours. You have to make sure the campaigns will be sent to all your subscribers in that period. So, if you will be sending campaigns to 25 % of your subscribers, one hour apart. Then, each set of 25% of subscribers will be receiving campaigns in one hour and the distribution of campaigns to the whole bunch of subscribers (100%) will be completed within 4 hours.

2. Let’s say, you are selecting here the time frame in terms of days. Then 25% of subscribers will receive the campaign in one day and similarly, each set of 25% of subscribers will receive the campaign within the next 3 days. In this way, the campaigns will be distributed to all of your subscribers.

Conclusion 

Follow the above steps to distribute your email campaigns to the subscribers and broadcast them consequently.

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